A NATURAL HIGH
INFOGRAPHIC
This infographic explores the psychological and physiological appeal of roller coasters, examining why millions of people seek out these intense experiences despite the risks and discomforts involved.
DESIGN EXPLANATION
Designed to inform and engage, the piece presents key statistics—such as the nearly 300 million annual roller coaster riders, with 49% reporting they love the experience—and investigates the science behind thrill-seeking behavior.
Through a combination of data visualization and typographic hierarchy, the infographic highlights:
The hormonal responses involved in riding, including the release of endorphins, cortisol, and dopamine
The concept of eustress, or positive stress, which helps explain the emotional high riders experience
A comparative analysis of the world’s fastest roller coasters, charting their speeds over time
A global map showing roller coaster height comparisons and geographic distribution
A focused breakdown of the Kingda Ka ride experience, detailing how various thrill factors intersect
The design uses bold color, modular layouts, and dynamic visuals to balance educational content with an energetic, immersive aesthetic. The result is a piece that not only communicates scientific insight, but also captures the emotional and sensory excitement of the roller coaster experience.
This infographic explores the psychological and physiological appeal of roller coasters, examining why millions of people seek out these intense experiences despite the risks and discomforts involved.
DESIGN EXPLANATION
Designed to inform and engage, the piece presents key statistics—such as the nearly 300 million annual roller coaster riders, with 49% reporting they love the experience—and investigates the science behind thrill-seeking behavior.
Through a combination of data visualization and typographic hierarchy, the infographic highlights:
The hormonal responses involved in riding, including the release of endorphins, cortisol, and dopamine
The concept of eustress, or positive stress, which helps explain the emotional high riders experience
A comparative analysis of the world’s fastest roller coasters, charting their speeds over time
A global map showing roller coaster height comparisons and geographic distribution
A focused breakdown of the Kingda Ka ride experience, detailing how various thrill factors intersect
The design uses bold color, modular layouts, and dynamic visuals to balance educational content with an energetic, immersive aesthetic. The result is a piece that not only communicates scientific insight, but also captures the emotional and sensory excitement of the roller coaster experience.
This infographic explores the psychological and physiological appeal of roller coasters, examining why millions of people seek out these intense experiences despite the risks and discomforts involved.
DESIGN EXPLANATION
Designed to inform and engage, the piece presents key statistics—such as the nearly 300 million annual roller coaster riders, with 49% reporting they love the experience—and investigates the science behind thrill-seeking behavior.
Through a combination of data visualization and typographic hierarchy, the infographic highlights:
The hormonal responses involved in riding, including the release of endorphins, cortisol, and dopamine
The concept of eustress, or positive stress, which helps explain the emotional high riders experience
A comparative analysis of the world’s fastest roller coasters, charting their speeds over time
A global map showing roller coaster height comparisons and geographic distribution
A focused breakdown of the Kingda Ka ride experience, detailing how various thrill factors intersect
The design uses bold color, modular layouts, and dynamic visuals to balance educational content with an energetic, immersive aesthetic. The result is a piece that not only communicates scientific insight, but also captures the emotional and sensory excitement of the roller coaster experience.


